Does Advertising in LocalLancasterPA.com Work?
Promote Your Business on LocalLancasterPA.com
Advertising plays a crucial role in helping businesses grow, connect with customers, and stay competitive and relevant day after day, year after year.
If people don’t know your business exists, they can’t find, call, or pay you for your services and skills. Advertising gets your name, products, and services in front of potential customers. Effective advertising helps you connect with the specific audience you are looking for, which we receive every day. Advertising isn’t just about short-term sales. It also builds long-term brand recognition, setting your business up for future success.
Bottom line: Advertising isn’t a luxury for small businesses, it’s a smart, essential investment that helps you grow, compete, and succeed. Our goal is simple to deliver maximum impact and meaningful results for every advertiser we work with.
Home Page Ads
Maximize Visibility with our Home Page ad, which is the most visited and often the first stop for new visitors coming to the site. Placing your ad here gives you a prime opportunity to capture attention from the audience you are trying to reach every day.
Home Page Ads rotate every few days. The top four Home Page Ads also appear in a smaller scale on every page throughout the site. Keeping your business top of mind with consistent, site-wide exposure even when users leave the home page.
Featured Image Ads
The billboard image for LocalLancasterPA at the top of this page is an example of our Featured Image Ads. These large and bold visuals appear at the top of most pages on our website, offering immediate visibility and a strong first impression before visitors see any other content.
Your image could be featured at the top of pages that are most relevant to your business, putting your brand front and center where it matters most. Here are a couple examples of Feature ads, Weddings, and Home Improvement.
Large and Small Photo Ads
On popular directory pages like our Local Services or Home Improvement pages, you can choose between two photo ad options:
Large Photo Ads
This vertical ad appears right below the introductory content at the top of the page. Each includes a photo, your business name and address, and a 50-word description. Ads are displayed three across and rotate every 30 days, giving every business top exposure during its cycle at the top.
Small Photo Ads
Located right below the Large Photo Ads, these horizontal ads also feature a photo and a 50-word description. They also rotate on 30-day cycle, ensuring visibility within their section of the page.
Listings Only
Your business will be listed on every page of our site relevant to the products or services you offer to the community. Even if you don’t have a photo ad on a specific page, we’ll include a Listing Only—featuring your business name, phone number, website link, and a brief 15-word description giving helpful information and insight to entice your audience to click through to your website or free business page.
These listings appear just below the Small Photo Ads, ensuring your business still gains visibility and keyword benefits through Google through these listings.
Links to Your Business Website
Add a Website Link to Your Ad or Listing
Every ad or listing will include a direct link to your website, helping drive traffic straight to your business. We specialize in redirecting traffic to our customers, whom we work with and represent.
Link pricing is based on activity, meaning you only pay more as you receive more click-throughs and potential leads. Rates start at just $50/year, with an average cost of about 5¢ per click. For this $50, you receive links to your website throughout the website and links to your relevant social media accounts.
For example:
2,000 clicks = $100/year
3,000 clicks = $150/year
This performance-based model ensures you’re only paying for real engagement.
Please Contact Us
Everything we do focuses on helping you gain visibility with the audience you are searching for, which we already receive daily. We’re here to help you explore the best ways to promote your business or organization. Feel free to reach out if you have questions or want to brainstorm ideas. You can use our advertising contact form or give us a call to reach out. We can’t wait to hear from you soon.
Our goal is to make this website a powerful and effective marketing tool for every business we partner with.
For more information or specific questions, please email Peter@LancasterPA.com.
Advertising Guidelines
We reserve the right to decline any business, organization, event, or message that we believe is not a good fit for our audience or with the businesses we already partner with.
When submitting ad content, please avoid unsubstantiated superlatives such as “the best” or “most popular” unless you can provide credible evidence to support the claim within your ad.
Please note: All external links from this website are marked as “nofollow” per Google’s recommendations.
LocalLancasterPA.com · Action Video, Inc. · Lancaster, PA · 717-519-7451